PARTNERSHIPS
A Minnesota coalition brings rivals together to speed protein breakthroughs and cut risk as demand and sustainability pressures mount
13 Jan 2026

In Minnesota’s food belt, competitors are learning to share. As pressure grows to supply cheap, reliable and greener protein, some of America’s biggest food firms are experimenting with collaboration rather than rivalry. The Protein Catalyst initiative suggests that the old model, in which each company races alone, may be wearing thin.
Protein Catalyst is based in Minnesota and led by the MBOLD Coalition, a local industry group. It is not a government scheme. Instead it brings together food manufacturers, farm suppliers, retailers and researchers to tackle early-stage problems jointly. The aim is modest but practical, to focus on shared obstacles such as fragile supply chains, inconsistent ingredient performance and the rising cost of meeting sustainability goals.
The list of participants explains the logic. General Mills and Cargill sit alongside Schwan’s Co. and the University of Minnesota. Big companies bring scale and money, while universities add scientific depth. All face the same squeeze. Developing new protein sources, whether plant-based, blended or otherwise, has become slower and costlier. Consumers expect low prices and high nutrition. Regulators and investors expect lower emissions. Inputs, from crops to energy, are volatile. Working together allows firms to test ideas faster and avoid duplicating effort.
Retailers, once passive buyers, are now part of the process. Target’s involvement shows how innovation is increasingly shaped by those closest to consumers. Retailers can signal what might sell, what can scale and what will fail on the shelf. For young firms, that guidance can cut years from development.
The moment is well chosen. Global demand for protein is rising, even as climate change and resource limits tighten the rules. Food systems are being pushed to do more with less. Other industries, such as energy and technology, have long relied on shared research platforms to spread risk. Food is catching up.
There are still doubts. Measuring the impact of such alliances is tricky. Large firms may benefit more than small ones. And collaboration can dull competition if it goes too far. Even so, the experiment reflects a broader shift. If Protein Catalyst succeeds, it may show how America’s protein industry can stay inventive, by pooling effort before fighting for market share.
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